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    政大機構典藏 > 商學院 > 企業管理學系 > 期刊論文 >  Item 140.119/10087


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    題名: The Determinants of Consumers` Purchase Decisions for Recycled Products: An Application of Acquisition-Transaction Utility Theory
    作者: Bei, Lien-Ti;Eithel M. Simpson
    別蓮蒂
    日期: 1995
    上傳時間: 2008-11-25 10:14:44 (UTC+8)
    摘要: This study investigated the determinants of consumers` purchase probabilities toward eleven recycled products based on Thaler`s (1983, 1985) acquisition-transaction utility theory, which suggested that consumers` purchase probabilities depended on the received value compared to the purchased cost. Consumers` psychological benefit from the purchase was added as part of the purchase utility in this study. The results showed that consumers who perceived more purchase utility from the purchase were more likely to buy the product. Purchase involvement was also positively related to the purchase probability. These results provided a consumers` viewpoint to aid in the development of marketing strategies for recycled products.
    關聯: Advances in Consumer Research, 22(1), 257-261
    資料類型: article
    顯示於類別:[企業管理學系] 期刊論文

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