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    政大典藏 > College of Communication > Articles >  Item 140.119/100644


    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/100644


    Title: Developing Communication Strategies for Mitigating Actions Against Global Warming: Linking Framing and a Dual Processing Model
    Authors: 施琮仁;林政佑
    Shih, Tsung-Jen;Lin, Cheng-Yu
    Contributors: 傳播學院
    Keywords: global warming;climate change;visual images;Taiwan;framing;negative emotions
    Date: 2017
    Issue Date: 2016-08-23 11:53:15 (UTC+8)
    Abstract: Although there is increasing public awareness of global warming, there is a gap between such perception and relevant actions to combat the problem. In order to develop effective strategies for facilitating public actions, in this paper we draw upon framing theory and a dual processing model. Based on an experiment involving 261 participants from a large public university in Taiwan, this study found that by framing global warming as a local issue, communication messages can trigger both analytic (issue relevance) and affective (negative emotions) appraisals, which, in turn, will increase people`s intentions to take actions. This study provides important insights for government and environmental groups when designing communication campaigns on this issue.
    Relation: Environmental Communication, Volume 11, Issue 6 , Pages 840-858
    Data Type: article
    DOI link: http://dx.doi.org/10.1080/17524032.2016.1154886
    DOI: 10.1080/17524032.2016.1154886
    Appears in Collections:[College of Communication] Articles

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