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Title:	行銷導向下自動化設備業產品研發之研究-以A公司為例
Authors:	林豐正 Lin, Feng Cheng
Contributors:	季延平林豐正 Lin, Feng Cheng
Keywords:	自動化設備
Date:	2016
Issue Date:	2016-08-22 10:53:05 (UTC+8)
Abstract:	工廠邁向智慧化的過程中，最根本的問題仍是內部組織的變革及思維的調整。尤其是對資源重新配置的思維轉變，如當產品設計、製程模式及廠務管理等流程需要調整時，如何透過人員訓練、組織調整及相關配套來因應改變，這些都考驗著管理階層的智慧製造思維及管理智慧。研究方向目的為分析研究主體之自動化設備業發展現況及產業結構，以利研究主題的掌握，針對自動化設備業與產品研發轉型發展策略進行文獻探討，以奠立研究架構與實施步驟基礎，探討個案公司建立產品研發轉型發展策略之關鍵重要因素，以利整體績效的提升。預期貢獻 (一)學術研究方面 1.有助了解我國自動化設備業為突破陸商競爭與市場衰退壓力，而進行產品研發轉型發展之實況、困難、因應之道。 2.從中獲得更多啟示與重點，以助於未來相關研究。 (二)企業實務方面 1.有助個案公司掌握為陸商競爭與市場衰退所建立產品研發轉型發展策略之關鍵要項。 2.提供相關企業建立轉型發展策略的思索根基與所需注意之處。
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Description:	碩士國立政治大學經營管理碩士學程(EMBA) 103932425
Source URI:	http://thesis.lib.nccu.edu.tw/record/#G0103932425
Data Type:	thesis
Appears in Collections:	[Executive Master of Business Administration] Theses

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