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    政大機構典藏 > 商學院 > 企業管理學系 > 學位論文 >  Item 140.119/100446
    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/100446


    Title: 韓國娛樂經紀公司創新商業模式與其價值創造形式-S.M. Entertainment 個案探討
    Innovative Business Models and Modes of Value Creation of Korean Entertainment Agencies- A Case Study of S.M. Entertainment
    Authors: 洪婕
    Contributors: 管康彥
    洪婕
    Keywords: S.M. Entertainment
    商業模式
    價值創造形式
    S.M. Entertainment
    business model
    mode of value creation
    Date: 2016
    Issue Date: 2016-08-22 10:41:05 (UTC+8)
    Abstract: 韓國流行音樂產業的崛起,娛樂經紀公司扮演關鍵的角色。本研究欲探究韓國龍頭娛樂經紀公司S.M. Entertainment商業模式的運作全貌,歸納、推論出其得以創造並維持競爭優勢的原理原則。因此從「商業模式各組成構面有哪些重要的價值創造活動?」以及「商業模式採用的價值創造形式與邏輯為何?」兩個研究問題著手,以Osterwalder與Pigneur(2010)提出的「Business Model Canvas」,以及Stabell與Fjeldstad(1998)和Möller與Rajala(2007)提出的價值創造形式分類作為個案分析的理論架構。
    研究結果發現,S.M. Entertainment以「一源多用」的價值創造邏輯貫穿整體商業模式。商業模式中一系列策略性選擇的因果關聯,都可以用「一源多用」來說明。由於其商業模式獨特的價值主張,以及融合價值鏈、價值群、網絡型態多種價值創造形式形成的專屬價值活動配置,得以創造競爭優勢。並且進一步藉由取捨維持策略一致性;著重整體價值活動的配適性,使每項價值活動彼此互相提高效益;以及在實行策略時保持長期持續性,使其商業模式難以被競爭者複製,而得以擴大競爭優勢並延長優勢延續時間。將S.M.作為學習標竿的組織,可以從本研究結論了解到,一味模仿複製S.M.商業模式中的部分價值活動,不僅達不到預期效果,還可能造成經濟損失。透過歸納推論S.M.商業模式設計得以創造並維持競爭優勢的原理原則,以及商業模式內涵中展現的大膽突破、策略選擇方針、持續地創新與資源投入等精神,讓學習者能考量自身條件和所處環境,發展出具有競爭優勢之商業模式。
    而S.M.對價值創造的關鍵資源與能耐進行系統化管理、積極因應媒體匯流挑戰,以及持續創新商業模式等企業營運作法,則對於包含流行音樂產業在內的文化創意產業,在創造並維持競爭優勢,以及健全地規模化發展,提供值得參考借鏡的管理意涵。
    Reference: 中文文獻
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    2. 朴允善(2012)。韓國音樂產業全球化策略研究-以「S.M. Entertainment」為例,政治大學,傳播學院碩士在職專班,台北。
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    5. 梅衍儂(2013)。初探韓流下的偶像神話敘事-以Super Junior與E.L.F.的想像關係與情感認同為例,政治大學,新聞研究所,台北。
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    韓文文獻
    1. 每日經濟韓流本色專案小組(2012),韓流本色。首爾:每日經濟新聞社。(原文:매일경제 한류본색 프로젝팀(2012),한류본색,매일경제 신문사)
    2. 韓國內容振興院(2013),KOCCA Statistics Briefing
    3. Jeong, T. (2010),偶像團體主導的新韓流時代,《三星經濟研究所SERI經營Note》,第76期。(原文:정태수[2010],아이돌그룹이 이끄는 신한류시대. 삼성경제연구소 SERI경영노트,Vol.76)
    4. Kim, S.(2007),韓流明星培育過程的個案研究:以S.M. Entertainment 為例,仁川大學碩士論文。(原文:김수정[2007],한류스타가 만들어지는 과정에대한사례연구:SM엔터테인먼트를 중심으로. 인천대학교석사학위논문)
    5. Kim, Y.(2010),韓流:K-POP進軍海外市場與IT匯流的重要性,文化與產業的相遇研討會。(原文:김영민[2010], 한류:K-POP의 해외진출과 IT융합의 중요성.문화 와 산업의 만남 심포지엄)
    6. S.M. Entertainment 2012、2013、2014及2015年第一季報告書 (原文:S.M.엔터테인먼트 분기보고서)
    7. Soe, M., Lee, D., Hong, S. & Jeong, T.(2012),K-POP成功因素與企業的活用戰略,《三星經濟研究所CEO Information》,Vol. 841。(原文:서민수,이동훈,홓선영,정태수,K팝의성공요인과기업의활용전략. 삼성경제연구소CEO Information, Vol. 841, 2012.02.15)
    網路資料
    1. 財團法人台灣唱片出版事業基金會,台灣唱片業近年來的發展,檢自:http://www.ifpi.org.tw/
    2. 文化部影視及流行音樂產業局,102年流行音樂產業調查報告,檢自:https://www.bamid.gov.tw/files/15-1000-2185,c226-1.php
    3. 中央日報,[K-POP 인베이전] 유튜브 한국 동영상 229국서 8억 회 조회,2011.01.16,檢自:http://news.joins.com/article/4932759
    4. 中央日報,K-POP 유튜브 동영상 작년 235개국 23억 번 조회, 2012.01.02,檢自:http://news.joins.com/article/7034831
    5. 中央日報,이노패스트2011 ⑤ SM엔터테인먼트, 2011.02.20,檢自:http://article.joins.com/news/article/article.asp?total_id=5082511&cloc=olink%EF%BD%9Carticle%EF%BD%9Cdefault
    6. 中央日報,[사람 속으로]K-POP 작곡가, 스윗튠•신사동호랭이•용감한 형제,2012.05.19,檢自:http://news.joins.com/article/8226902
    7. 亞洲經濟,[INTERVIEW] Record producer Yoo Young-jin,上網日期2010.06.11,檢自:http://www.asiae.co.kr/news/view.htm?idxno=2010061109310268065
    8. 東亞日報,SM타운 라이브 월드 투어 in LA…한류는 뜨거웠다] 김영민 SM 엔터 대표 “SM 브랜드 알리는 일…월드투어 지속적으로 추진”,2010.09.06,檢自:http://sports.donga.com/3/all/20100905/30986544/3
    9. 首爾新聞,김영민 SM엔터테인먼트 대표가 말하는 ‘K팝과 한류의 미래’,2012.04.03,檢自:
    http://www.seoul.co.kr/news/newsView.php?id=20120403009007
    10. 朝鮮日報,이제는 유럽 韓流… 10년전부터 오늘을 준비해왔다,2011.06.07,檢自: http://news.chosun.com/site/data/html_dir/2011/06/07/2011060700125.html
    11. 朝鮮日報,이수만 SM엔터테인먼트 회장 문화산업 비법은?… 소녀시대 `노예계약` 논란에 입열어,2011.10.15,檢自: http://biz.chosun.com/site/data/html_dir/2011/10/14/2011101401275.html
    12. 聯合新聞,인스타그램서 부는 한류열풍…가장 사랑받는 스타는,2015.06.11,檢自:
    http://www.yonhapnews.co.kr/bulletin/2015/06/10/0200000000AKR20150610181500017.HTML
    13. 韓國日報,한국엔터산업빅3,이수만ㆍ양현석ㆍ나영석,2015.06.12,檢自:http://www.hankookilbo.com/v/7189d04fdc8b4091a801d08a392864b6
    14. Herald經濟,전세계 매년 30만명 오디션…스타육성 투자비용 年 50억-SM의 캐스팅•트레이닝 시스템은,2012.07.06,檢自:
    http://news.heraldcorp.com/view.php?ud=20120706000245&md=20120708003102_D
    15. SPIN(2012.03.26), Seoul Trained: Inside Korea’s Pop Factory, Retrieved from http://www.spin.com/2012/03/seoul-trained-inside-koreas-pop-factory/
    影音資料
    1. Close-up現代(2010.11.16)。潛入!K-POP idol育成的秘密。東京:NHK。取自:https://youtu.be/08PsVNoNsRA
    2. SBS Special(2014.02.16)。下定決心一萬小時。首爾:SBS。取自:https://youtu.be/E2cFWDL4Qlwhttps://youtu.be/wU74_tDkPBU(原文:SBS스페셜[2014.02.16],작심1만시간)
    3. 李秀滿(監製)、裴聖尚(導演)(2015)。SMTOWN THE STAGE【電影DVD】。 首爾:S.M. C&C
    Description: 碩士
    國立政治大學
    企業管理學系
    101355025
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0101355025
    Data Type: thesis
    Appears in Collections:[企業管理學系] 學位論文

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