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    Please use this identifier to cite or link to this item: https://nccur.lib.nccu.edu.tw/handle/140.119/100321


    Title: Antecedents and Consequences of Trust in Using Mobile Banking
    Authors: Yu, Chian-Son
    Keywords: Trust;Mobile Banking;Trust Antecedents;Trust Consequences;Mobile Services
    Date: 2015-03
    Issue Date: 2016-08-16 16:23:25 (UTC+8)
    Abstract: Because large amount of literature identifies trust as a crucial factor in the success of mobile banking, this study aims to illuminate the link from trust`s precursors, itself, to its outcome in the context of mobile banking. After surveying 356 potential customers and 247 current customers, the empirical results indicate that trust significantly influences potential users` intention to use mobile banking and current users` commitment to use mobile banking. Regarding current customers, the results reveal that situational normality, structural assurance, knowledge-incurred trust, personal-incurred trust, and calculative-incurred trust, in that order of relative power, considerably affect trust belief in mobile banking. As for potential customers, the results reveal that personal-incurred trust, knowledge-incurred trust, structural assurance and situational normality, in that order of relative influences, considerably affect trust belief in mobile banking. Given that the level of influence of trust`s antecedents in generating consumers trust varies across potential customers and current customers, banks are advised to strengthen different trust resources to meet the main concerns of different customer groups.
    Relation: 資管評論, 20(2), 27-56
    MIS review
    Data Type: article
    DOI 連結: http://dx.doi.org/10.6131/MISR.2015.2002.02
    DOI: 10.6131/MISR.2015.2002.02
    Appears in Collections:[MIS review(資管評論)] 期刊論文

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