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資料載入中.....
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請使用永久網址來引用或連結此文件:
https://nccur.lib.nccu.edu.tw/handle/140.119/100321
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| 題名: | Antecedents and Consequences of Trust in Using Mobile Banking |
| 作者: | Yu, Chian-Son |
| 關鍵詞: | Trust;Mobile Banking;Trust Antecedents;Trust Consequences;Mobile Services |
| 日期: | 2015-03 |
| 上傳時間: | 2016-08-16 16:23:25 (UTC+8) |
| 摘要: | Because large amount of literature identifies trust as a crucial factor in the success of mobile banking, this study aims to illuminate the link from trust`s precursors, itself, to its outcome in the context of mobile banking. After surveying 356 potential customers and 247 current customers, the empirical results indicate that trust significantly influences potential users` intention to use mobile banking and current users` commitment to use mobile banking. Regarding current customers, the results reveal that situational normality, structural assurance, knowledge-incurred trust, personal-incurred trust, and calculative-incurred trust, in that order of relative power, considerably affect trust belief in mobile banking. As for potential customers, the results reveal that personal-incurred trust, knowledge-incurred trust, structural assurance and situational normality, in that order of relative influences, considerably affect trust belief in mobile banking. Given that the level of influence of trust`s antecedents in generating consumers trust varies across potential customers and current customers, banks are advised to strengthen different trust resources to meet the main concerns of different customer groups. |
| 關聯: | 資管評論, 20(2), 27-56
MIS review |
| 資料類型: | article |
| DOI 連結: | http://dx.doi.org/10.6131/MISR.2015.2002.02 |
| DOI: | 10.6131/MISR.2015.2002.02 |
| 顯示於類別: | [MIS review(資管評論)] 期刊論文
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文件中的檔案:
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| 20(2)-27-56.pdf | | 360Kb | Adobe PDF2 | 996 | 檢視/開啟 |
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