English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113318/144297 (79%)
Visitors : 50995440      Online Users : 757
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version

    Category

    Loading community tree, please wait....

    Year

    Loading year class tree, please wait....

    Items for Type "會議論文"

    Return toBrowse by Content Type

    Showing 25 items.

    Showing items 1-25 of 95. (4 Page(s) Totally)
    1 2 3 4 > >>
    View [10|25|50] records per page
    Collection Date Title Authors Bitstream
    [廣告學系] 會議論文 2018-11 A Study of the Elderly’s Using Intention and Operating Behavior on Smart Mobile Devices Fan, Ya-Fen; 鄭霈絨; Pei-JungCheng
    [廣告學系] 會議論文 2016-02 A Study of the Style of Digital Sketch Pens Used by Children Sung, Chih-Kai; Chen, Tung-Hsun; 鄭霈絨; Pei-JungCheng
    [企業管理學系] 會議論文 2018-06 Influencer marketing in China: examining the effects of parasocial identification, engagement, and inferences of manipulative intent on self-esteem 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Shan, Yan
    [企業管理學系] 會議論文 2018 Examining the effects of motivational usage for Instagram on brand engagement: The mediating role of advertising value 陳冠儒; Chen, Kuan-Ju; Chao, Chia-Tung
    [企業管理學系] 會議論文 2018-07 Examining the antecedent and consequences of consumer engagement with visual branded content on Pinterest 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2018 When social media influencers endorse brands: The effects of self-influencer congruence, parasocial identification, and perceived endorser motives 陳冠儒; Chen, Kuan-Ju; Shan, Yan; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2017 Humanizing the brands: An examination of the antecedents and consequences of anthropomorphism 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2016 Brand anthropomorphization: An examination of the process of anthropomorphism and the anthropomorphism effects on advertising and brand outcomes 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung
    [企業管理學系] 會議論文 2016 Understanding the effect of social television on TV banding: A uses and gratifications Perspective 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2015 Brand personification: An examination of the antecedents and consequences of consumer anthropomorphism 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2015 How Pinteresting! Exploring global brands’ visual brand identity strategies 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2015 Stay of Leave: Examining the effect of brand identity fusion on consumers’ responses to brand transgressions 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2015 Fan identification and brand preferences on social media sites: Effects of BIRGing and CORFing on sport fans` evaluations of endorsed brands 陳冠儒; Chen, Kuan-Ju; Phua, Joe; Pan, Po-Lin
    [企業管理學系] 會議論文 2014 An empirical examination of viewers` TV show commitment and social TV uses in TV show-viewer relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2014 Exploring source effects of Facebook posts: The importance of affective and cognitive elaborations in attitude formation 陳冠儒; Chen, Kuan-Ju; Kim, Jooyoung; Lin, Jhih-Syuan
    [企業管理學系] 會議論文 2013 Does culture matter in sport? The moderating role of cultural identity in self-expressive identification and sport engagement 陳冠儒; Chen, Kuan-Ju; Phua, Joe
    [企業管理學系] 會議論文 2013 Critical political economy on social media: The power of audience 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2013 Forgiving brand failures: The role of brand relationship commitment 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Sung, Yongjun
    [企業管理學系] 會議論文 2013 Would you be my friend? The uses of brand personification on Facebook for developing consumer-brand relationships 陳冠儒; Chen, Kuan-Ju; Lin, Jhih-Syuan; Choi, Jung Hwa; Hahm, Jung Min
    [企業管理學系] 會議論文 2013 A content analysis of replications in consumer behavior journals, 1992-2011 陳冠儒; Chen, Kuan-Ju; Bae, Soobin; Morgan, Stephen; Stevens, Stephanie; Hahm, Jung Min; Reid, Leonard N.
    [企業管理學系] 會議論文 2013 The role of cultural identity in self-expressive identification on social media 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2012 Evaluation of the theory of planned behavior 陳冠儒; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2012 Breaking tweets: Foreign correspondents’ uses of Twitter 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca
    [企業管理學系] 會議論文 2012 Genres, structures and strategies in interactive digital narratives: Analyzing a body of works created in ASAPS 陳冠儒; Chen, Kuan-Ju; Koenitz, Harmut; Chen, Kuan-Ju
    [企業管理學系] 會議論文 2011 Congressional candidates’ use of Twitter during the 2010 midterm elections: A wasted opportunity? 陳冠儒; Chen, Kuan-Ju; Cozma, Raluca

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏，無償提供學術研究與公眾教育等公益性使用，惟仍請適度，合理使用本網站之內容，以尊重著作權人之權益。商業上之利用，則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作，已盡力防止侵害著作權人之權益，如仍發現本網站之數位內容有侵害著作權人權益情事者，請權利人通知本網站維護人員(nccur@nccu.edu.tw)，維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback