English  |  正體中文  |  简体中文  |  Post-Print筆數 : 27 |  Items with full text/Total items : 113313/144292 (79%)
Visitors : 50948995      Online Users : 954
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Category

    Loading community tree, please wait....

    Year

    Loading year class tree, please wait....

    Items for Author "沈永正" 

    Return to Browse by Author

    Showing 9 items.

    Collection Date Title Authors Bitstream
    [企業管理學系] 專書/專書篇章 2006 Cross-cultural Comparisons of Brand Personality in Print Media: The Case of Mainland China and Taiwan 別蓮蒂; Shen,Yung-Cheng; Bei, Lien-Ti; Wu, Chih-Yun
    [企業管理學系] 期刊論文 2022-09 Employee perceived meaning of work and service adaptive behavior: a psychological resourcefulness perspective 巫柏翰; Wu, Po Han; Chou, Cindy Yunhsin; Shen, Yung-Cheng; Lin, Heng-Yu
    [企業管理學系] 期刊論文 2022-07 “Yes, I know you”: the role of source familiarity in the relationship between service adaptive behavior and customer satisfaction 巫柏翰; Wu, Po Han; Shen, Yung-Cheng; Lin, Heng-Yu; Chou, Cindy Yunhsin; Yang, Wei-Hao
    [企業管理學系] 會議論文 2020-08 AI Assistant is My Bestie: Exploring the Effect of Social Role on Relationship Building with AI Assistant Enabled Smart Speakers 別蓮蒂; Bei, Lien-Ti; Lee, Crystal T.; Yang, Cacelert Wei-Hao; Shen, Yung-Cheng
    [企業管理學系] 期刊論文 2007-10 Effects of Brand-to-brand Similarity and Brand-to-attribute Similarity on Brand Extension Evaluation 別蓮蒂; Shen, Yung-Cheng; Bei,Lien-Ti; Shen,Yung-Cheng
    [企業管理學系] 期刊論文 2011 Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity. Shen, Yung-Cheng; Lien-ti Bei; Chi-Hsien Chu
    [企業管理學系] 期刊論文 2011-01 Consumer Evaluations of Brand Extension: the Roles of Case-based Reminding on Brand-to-brand Similarity Shen, Yung-Cheng; Bei, Lien-Ti; Chu, Chia-Hsien; 沈永正; 別蓮蒂; 朱家賢
    [企業管理學系] 期刊論文 2011 Positioning Brand Extensions in Comparative Advertising: An Assessment of the Roles of Comparative Brand Similarity, Comparative Claims, and Consumer Product Knowledge Bei, Lien-Ti; Chu, Chia-Hsien; Shen, Yung-Cheng; 別蓮蒂; 朱家賢; 沈永正
    [企業管理學系] 國科會研究計畫 2011 雙軌溝通說服模式的腦神經研究觀點:功能性核磁共振影像在推敲可能性模式與系統簡則思考模式的應用 別蓮蒂; 沈永正

    著作權政策宣告 Copyright Announcement
    1.本網站之數位內容為國立政治大學所收錄之機構典藏,無償提供學術研究與公眾教育等公益性使用,惟仍請適度,合理使用本網站之內容,以尊重著作權人之權益。商業上之利用,則請先取得著作權人之授權。
    The digital content of this website is part of National Chengchi University Institutional Repository. It provides free access to academic research and public education for non-commercial use. Please utilize it in a proper and reasonable manner and respect the rights of copyright owners. For commercial use, please obtain authorization from the copyright owner in advance.

    2.本網站之製作,已盡力防止侵害著作權人之權益,如仍發現本網站之數位內容有侵害著作權人權益情事者,請權利人通知本網站維護人員(nccur@nccu.edu.tw),維護人員將立即採取移除該數位著作等補救措施。
    NCCU Institutional Repository is made to protect the interests of copyright owners. If you believe that any material on the website infringes copyright, please contact our staff(nccur@nccu.edu.tw). We will remove the work from the repository and investigate your claim.
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback